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Rubrum Advising

Strategic Healthcare Advisors

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About Us

Our mission is to enhance the lives of all individuals by working with healthcare companies and organizations on identifying strategic pathways to ensure the highest quality care is adopted and diffused across the healthcare sector. Our expert domains include coverage, data strategy, market access, quality measurement and reporting, and federal agency regulation for devices, pharmaceuticals, digital health and care pathways and wrap-around services. Through engagement with Rubrum, our clients are able to further both public health and improve patient outcomes.

About Us
Services

Service Areas

Coverage
  • Engagement in developing a strategy to obtain coverage for novel  devices and drugs including both local and national coverage decision processes with CMS.

  • Strategies for integration into value-based contracting.

  • Evidence generation for product coverage by both private and public payors in managed care and fee-for service payor arrangements.

  • Assistance in developing evidence-development studies and use of real-world evidence. 

  • Strategies around coverage of artificial intelligence (AI) -enhanced devices and Software as a Medical Device (SaMD).

Data Strategy
  • Integration of data into corporate or organizational strategic planning. 

  • Development of organizational strategies for optimizing use of data, including data infrastructure, interoperability, platforms, and visualization/analysis tools. 

  • Evaluation of the use of artificial intelligence and its implications for product development, coverage determination, and healthcare delivery or financing. 

  • Assessment of analytic approaches and methodologies for leveraging real world data and evidence.

  • Evaluation of data commercialization opportunities and ‘data as a product’ within the broader healthcare ecosystem. 

Market Access
  • Value-assessment and communication strategy for product diffusion in both the private and public marketplace.

  • Identification of market barriers and strategic access points.

  • Product generation and identification of gaps in marketplace for growth opportunities.

  • Development of studies to expand novel real-world data approaches.

 

Product Design and Development
  • Design strategy development encompassing user (patient/provider) experience, aesthetics, and functionality to enhance products or services.

  • Usability and design research to understand needs, preferences, and behaviors of target users, usability testing and evaluation to gather real-world feedback and data, and comparative product analysis for physical and digital products.

  • Evaluation and visualization of shape and form, content, layout, and patient/provider experience; systematic analysis of physical and digital interfaces to optimize usability and acceptance.

  • Integration of design objectives for production/manufacturing, marketing, and distribution.

 

Quality Measurement and Reporting
  • Quality measurement development and incorporation into programs by federal agencies.

  • Reporting requirements and regulation around the collection and utilization of quality measurement data including its use in outreach and regulatory strategies.

  • Development of patient-reported outcome measures (PROMs) into quality programs.

  • Development of report cards for hospitals/health systems .

 

Federal Agency Regulation
  • Strategizing around federal government engagement including best-practices, storyboarding, utility, and priority mapping. 

  • Advising around regulation of novel technologies including device, AI, digital therapeutics,  pharmaceuticals, and vendor infrastructure.

  • Educating around federal processes and procedures. 

 

Meet the Team

Team

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